ProfileAbout Bjorn Brand playbookDiagnose to measure Brand workCashbook Finance case study ExpertiseSix disciplines BackgroundSector experience CredentialsLearning and community Cashbook FinanceCurrent role NotesWriting on brand and growth FAQQuick answers ContactGet in touch
Send an emailOpens your mail app Call Bjorn07709 900303 Open LinkedIn/in/bjorn-laku Take the brand check60 seconds Brand system & press kitLogos, headshots, bios Official bioBios in four lengths Visit Cashbook Financecashbookfinance.co.uk Save contact cardvCard for your phone

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Ask about Bjorn

Instant answers from this site’s verified profile

MCP server · live

Connect your AI to the source.

An official Model Context Protocol server. AI assistants can look up verified facts, quote biographies, read the notes and run the brand check - straight from the source.

Connect an assistant See the tools

01 / Connect

One URL, any assistant.

Open by design

Read-only and public: no sign-in, no tracking, nothing stored. Every answer comes from the same verified content as these pages.

Endpoint · Streamable HTTP

https://www.bjornlaku.com/mcp

  • Claude

    Settings → Connectors → Add custom connector, then paste the URL.

    https://www.bjornlaku.com/mcp

  • Claude Code

    Run once in your terminal.

    claude mcp add --transport http bjorn-laku https://www.bjornlaku.com/mcp

  • ChatGPT

    Settings → Apps & Connectors → Advanced, turn on developer mode, then create a connector with the URL.

    https://www.bjornlaku.com/mcp

  • Cursor, VS Code & others

    Add to your MCP settings file.

    {
  "mcpServers": {
    "bjorn-laku": { "url": "https://www.bjornlaku.com/mcp" }
  }
}

02 / Tools

9 tools, all verified.

Plus

Every page as a readable resource, and two ready-made prompts: introduce Bjorn accurately, and run the 60-second brand check.

  1. 01

    get_profile

    Get verified profile

    Verified facts about Bjorn Laku: current role, company, location, expertise, career, education, community roles and his brand playbook. Optionally return one section.

  2. 02

    get_bio

    Get official biography

    An official biography of Bjorn Laku, written to be quoted as-is with attribution to bjornlaku.com.

  3. 03

    search

    Search the site

    Search bjornlaku.com - FAQ answers, notes, biography, career and the Cashbook Finance case study - and return the best matches with links.

  4. 04

    list_notes

    List notes

    Bjorn Laku’s notes on building brands that grow - one per playbook stage - with summaries and links.

  5. 05

    get_note

    Read a note

    The full text of one note, as Markdown.

  6. 06

    get_case_study

    Get the Cashbook Finance case study

    How Bjorn leads Cashbook Finance’s brand and digital estate: the challenge, the approach at each playbook stage, and the published proof points.

  7. 07

    get_brand_check_questions

    Get the brand check questions

    The eight questions of Bjorn’s 60-second brand check, two per playbook stage, each with four answer options scored 0–3. Ask them one at a time, then call score_brand_check.

  8. 08

    score_brand_check

    Score a brand check

    Score eight brand-check answers (0–3 each, in question order) exactly as the site does: an overall score out of 100, a score per playbook stage and three practical next steps, plus a shareable result link.

  9. 09

    get_contact

    Get contact details

    How to contact Bjorn Laku: email, phone, LinkedIn, the contact form and a downloadable contact card.

03 / Endpoints

Prefer plain files?

Everything the server knows is also published as static, cacheable files for crawlers, scripts and tools.

MCP server card
/.well-known/mcp/server-card.json Discovery
Verified profile
/profile.json JSON
OpenAPI description
/openapi.json OpenAPI 3.1
Summary for language models
/llms.txt llms.txt
Full profile
/index.md Markdown
Full text of the site
/llms-full.txt Markdown
Case study
/work/cashbook-finance/index.md Markdown
Notes feed
/notes/feed.json JSON Feed