Brand builder and growth leader - connecting commercial strategy, marketing and technology, grounded in London and informed by international business networks.
Bjorn Laku is a London-based business director - Director and Chief Marketing Officer of Cashbook Finance - whose work sits at the intersection of commercial strategy, marketing and technology. His experience spans management consulting, telecommunications, specialty foods, digital markets and specialist business finance.
His career began in Big Four consulting at Deloitte, which he joined in 2011 as an Audit & Advisory Consultant, developing a strong command of business strategy, operational improvement, market analysis and client-focused problem-solving. In 2013 he moved to Vodafone as a Marketing Product Manager, and in 2015 he founded his brand consultancy, BL Consulting, and became Business Development Manager, North America at Andriani S.p.A. He has been Director and CMO of Cashbook Finance since 2020. He holds degrees in law and management from UWE Bristol and a degree in digital marketing from New York University.
“From identifying the opportunity to delivering the result - a structured, data-led way of working.”
Bjorn specialises in identifying growth opportunities, leading projects from conception through delivery, strengthening market positioning and translating commercial objectives into measurable acquisition and engagement strategies. His public professional profile also highlights brand consulting and commercial lending as core service areas.
Alongside his executive work, he has maintained a long-standing commitment to professional and business communities. He serves on the Advisory Board of the British Albanian Chamber of Commerce and previously contributed to the programme committee of the Albanian Professionals and Entrepreneurs Network in New York.
Combining corporate discipline with experience in fast-moving digital markets, he brings a commercially focused, internationally aware perspective to building sustainable growth, sharpening competitive positioning and delivering long-term value.
02 / Brand playbook
A playbook for brands that grow.
In short
Four stages that turn a brand into a growth engine - from the first diagnosis to the numbers that prove it.
01
Diagnose
Define the opportunity
Start with the commercial objective, the audience and the evidence - not a preferred channel.
02
Position
Sharpen the brand
Clarify what the brand stands for and who it is for, so every channel tells the same story.
03
Activate
Connect the disciplines
Align strategy, brand, technology and delivery so each decision supports the same outcome.
04
Measure
Measure what matters
Use data to prioritise, learn and improve - keeping attention on commercial progress rather than activity.
Measure · the growth engine
What gets measured, gets built.
Illustrative view of how the playbook is tracked - not company figures.
Brand searchRising
Qualified leadsRising
Cost per leadFalling
ConversionRising
Funnel
Awareness
Consideration
Enquiry
Funded
Channel mix
Search
Social
Partners
Direct
03 / Brand work
Cashbook Finance, made simple to choose.
Case study
How Bjorn leads Cashbook Finance’s brand and digital estate - the playbook above, applied to a specialist UK lender.
Specialist business finance
B2B
United Kingdom
Making a specialist lender easy to understand - and easy to choose.
The challengeBusiness finance is a crowded, low-trust category. Products sound alike, pricing feels opaque and the people deciding - owners and finance directors - are short of time. Cashbook Finance needed a brand that made two specialist funding lines simple to understand and easy to trust, and a digital engine that turns that clarity into qualified enquiries.
Across the site · Funding lines and decision questions
Diagnose
Mapped where capital enters each transaction - receivables and property - and the questions owners, finance directors and introducers ask before they apply.
02
Across the site · Product tools and worked examples
Position
One idea, said plainly: two ways to fund your next move, from one FCA-registered UK lender. Speed, a clear advance and direct access to a UK team became the proof behind every message.
03
Across the site · Application journeys and case studies
Activate
One system across every touchpoint: a product family, sector pages, practical guides, verified case studies, an interactive funding desk, calculators and matching link previews.
04
Across the site · Guides, trust information and contact
Measure
Analytics on every journey from first search to application, with pages built to load fast and be understood by search engines and AI assistants - so budget follows what converts.
Six disciplines that connect strategy to delivery - and ambition to measurable outcomes.
01
Strategic planning
Setting direction and turning long-range goals into prioritised, actionable roadmaps.
02
Business development
Identifying and converting growth opportunities into durable commercial relationships.
03
Project management
Leading initiatives from conception through to delivery - on scope and on time.
04
Brand development
Sharpening positioning and building a distinctive, consistent market presence.
05
Data analysis
Reading the numbers to inform decisions and measure what actually moves growth.
06
Digital marketing
Acquisition and engagement strategies built for fast-moving digital channels.
05 / Background
Experience across sectors.
In short
From Big Four rigour to the pace of digital - a career that shapes how Bjorn approaches every commercial challenge.
01
Management consulting
Big Four environments - business strategy, operational improvement and market analysis.
02
Telecommunications
Commercial and growth work in a competitive, scale-driven, fast-evolving industry.
03
Specialty foods
Brand and market development in a consumer-led, quality-driven category.
04
Digital
Customer acquisition and engagement across fast-moving digital channels and platforms.
Career milestones
Ten milestones, 2004 to today.
–Education
A-Levels
d’Overbroeck’s College, Oxford
–Education
LLB Law
UWE Bristol
–Education
BA (Hons) Management
UWE Bristol
–Career
Audit & Advisory Consultant
Deloitte
–Career
Marketing Product Manager
Vodafone
Career
Founded BL Consulting
Brand consultancy
and became Business Development Manager, North America at Andriani S.p.A.
–Community
Programme Committee Member
APEN, New York
Albanian Professionals and Entrepreneurs Network
–Education
Digital Marketing
New York University
CareerNow
Director & CMO
Cashbook Finance
CommunityNow
Advisory Board Member
British Albanian Chamber of Commerce, London
06 / Credentials & community
Learning, leadership & international perspective.
In short
Professional development across digital marketing, business, management and law - reinforced by active involvement in advisory, professional and volunteer communities.
New York University · 2017–2018
Digital Marketing
A degree in digital marketing from New York University, covering the disciplines that connect brand to measurable demand.
SEO/SEM and web analytics
Social, mobile and email marketing
Display and content management
Web design
UWE Bristol · 2006–2011
Law & Management
An LLB in Law and a BA (Hons) in Management - a commercially rigorous, legally informed grounding for decision-making.
As Director and CMO, Bjorn leads brand, growth and customer acquisition at Cashbook Finance - an FCA-registered UK lender providing two specialist funding lines to British businesses.
The firm pairs fast, flexible working-capital finance with short-term property-backed lending - delivered with the directness of a team you can actually speak to.
Bjorn Laku is a London-based business director and, since 2020, the Director and Chief Marketing Officer (CMO) of Cashbook Finance, an FCA-registered UK lender. His work sits at the intersection of commercial strategy, marketing and technology.
What does Bjorn Laku do at Cashbook Finance?
As Director and CMO, Bjorn leads brand, growth and customer acquisition at Cashbook Finance, which provides invoice finance and short-term, property-backed bridging finance to British businesses.
What are Bjorn Laku’s areas of expertise?
Strategic planning, business development, project management, brand development, data analysis and digital marketing. His public professional profile also highlights brand consulting and commercial lending as core service areas.
Which companies has Bjorn Laku worked for?
Bjorn Laku has been Director and Chief Marketing Officer of Cashbook Finance since 2020. He began his career at Deloitte as an Audit & Advisory Consultant (2011–2013), was a Marketing Product Manager at Vodafone (2013–2015) and Business Development Manager, North America at Andriani S.p.A. (2015–2020), and in 2015 founded his brand consultancy, BL Consulting, which he still runs.
Where did Bjorn Laku study?
Bjorn Laku studied at the University of the West of England (UWE Bristol), taking an LLB in Law (2006–2008) and a BA (Hons) in Management (2008–2011), after A-Levels at d’Overbroeck’s College, Oxford. He also holds a degree in Digital Marketing from New York University (NYU, 2017–2018).
Which professional communities is Bjorn Laku part of?
He serves on the Advisory Board of the British Albanian Chamber of Commerce (2025–present) and was previously a Programme Committee Member of the Albanian Professionals and Entrepreneurs Network in New York (2015–2021).
What is Cashbook Finance?
Cashbook Finance is an FCA-registered UK lender (FCA reg. 782472, Companies House no. 10723098) that provides invoice finance and short-term, property-backed bridging finance to British businesses. Bjorn Laku is its Director and Chief Marketing Officer.
Where is Bjorn Laku based?
London, United Kingdom.
Where can I find an official biography of Bjorn Laku?
Official one-line, short, medium and long biographies, key facts and citation guidance are published at bjornlaku.com/bio.
How can I contact Bjorn Laku?
Email bjorn@cashbookfinance.co.uk, call 07709 900303, connect on LinkedIn at linkedin.com/in/bjorn-laku, or use the contact form on bjornlaku.com.
No questions match. Try “Deloitte” or “contact”.
10 / Contact
Let’s talk.
Growth, partnerships or an introduction - the quickest ways to reach me are here.
